100% Fan Site
Not affiliated with Mattel, Inc.
HOME
MUSEUM
DRWF
TOYS
MERCHANDISE
FANFARE
CARTOONS
PUBLICATIONS
SPECIAL FEATURES

GUIDE BOOK
CONTACT
D
INO
Harness the Power
of the Ultimate
Dino-Riders Resource
R
IDERS
CHANGE TO DINO-RIDERS THEME
W
WEBSITE TERMS OF USE
ORLD
soundpage(rulons) MUSEUM
Prototypes
Color Mock-Ups
Actual Colors May Vary
The Very First Dino-Rider
Original Retail Prices
Early Brontosaurus Concepts
Design Sketches & Notes
The History of Tyco Toys
Store Displays & Merchandising
Concept Art Versus Final Art
Story Development Materials
Product Line Notes & Presentations
Toyland
Recollections of Warren Bosch
MUSEUM - Design Sketches & Notes MUSEUM - The Very First Dino Rider MUSEUM - Actual Colors May Vary MUSEUM - Color Mock-Ups MUSEUM - Prototypes MUSEUM - Story Development Materials MUSEUM - Product Line Notes & Presentations MUSEUM - Toyland MUSEUM - Recollections of Warren Bosch MUSEUM - Original Retail Prices MUSEUM - Store Displays & Merchandising MUSEUM - Brontosaurus MUSEUM - History of Tyco Toys Museum - Concept Art Versus Final Art

Toy Show Displays


The pictures below were provided by a former Tyco employee.  Presumably these were taken at a toy convention but it’s unclear exactly when or where they were taken.  The last picture appears to be a display for the Smithsonian Institution line.

Display.jpg Display 5.jpg Display 1.jpg Display 2.jpg Display 3.jpg

Original Store Display at FAO Schwartz


Here are a few pictures that were taken in December 1987 at FAO Schwartz in New York City. The first picture is of the original Dino Riders display that was set up at the store in conjunction with the initial launch of the toyline. The toys were set up in a large cave setting. If you look closely, you can see that the version of the Torosaurus that is displayed is the pre-production version (i.e., the one depicted on the toy's box, but not the actual production model that was sold). The second picture shows the section of the store where the toys were sold. I came across these photos here.

Promotional Displays and Boxes


Below are pictures of various “point-of-purchase” store displays and the boxes that Dino Riders toys were shipped in.

From Tyco Catalog
German T. Rex Display
Shipping Boxes
Display4.jpg Museum -Display at Toy Store 2.jpg Museum -Display at Toy Store.jpg STORE DISPLAYS & MERCHANDISING
HOME - - - MUSEUM - - - STORE DISPLAYS & MERCHANDISING
 © DinoRidersWorld.Com.  Images and other content may not be copied or used without permission.  All Rights Reserved.
3-D T. Rex Display No. 1
3-D T. Rex Display No. 2